At Euroflorist, we want everyone to enjoy the beauty of blooms as equals, yet women are perceived to enjoy a bouquet of blooms more than men in today’s society. But, whether they’re for a birthday, an anniversary, or simply ‘just because’, there’s always a reason to share the beauty of flowers with our loved ones, no matter the gender.
However, it is sadly speculated through a popular internet theory on Reddit that a man will receive his first bunch of flowers at his own funeral. We want to change that.
As such, we analysed our internal flower sales data to uncover the truth around male relationships with flowers. Do men like receiving flowers? Do men receive flowers at all? What flowers do men like? And more, revealed.
Read on to hear more about our findings.
After analysing our sales data, we found that just 2% (2.43%) of orders were sent to male recipients.
However, despite just 2% of orders going to men, we also asked our Dutch website visitors if they would like to receive more flowers - with a resounding 9 in 10 (87%) men saying YES.
We also looked into the reasons for these flower sales to men, to uncover the most common occasions men receive flowers.
Through our analysis, we found that a birthday (26.4%) was the most common reason to send flowers to men, followed by Valentine’s Day (16.4%), and sorry for your loss (14.6%).
Whilst the popular online theory states that men only receive flowers at their funeral, we also looked into the reasons for the small number of flower sales to men, to uncover the most popular reasons people send flowers to men.
Birthday - 26.4%
Valentine's Day - 16.4%
Sorry for your loss - 14.6%
Just because - 11.1%
Thank you - 9.5%
Love & romance - 7.3%
Congratulations - 5.8%
Good luck - 3.9%
New job - 1.5%
New home - 1.5%
I'm sorry - 1%
I miss you - 0.8%
You passed your exams - 0.2%
Everyone has their own taste, and your personal favourite flowers may not be someone else's.
Here at Euroflorist, our bouquets include all gender neutral flowers, so there is no right or wrong choice when it comes to sending them to a loved one.
So, whilst we can’t say for sure what flowers men like the most, our data found the top 5 bouquet’s that they were sent the most.
If you would like to send a bouquet of flowers to someone special, you can browse our wide range of bouquets.